Anyone who knows me knows that I am technology and tool agnostic. That’s my story, and I’m sticking to it. “Then why,” someone asked me recently, “are you speaking at the Adobe DITA World online conference? That sounds like it’s all about tools and technologies!”
There are a few responses to that question:
- I was invited by Stefan Gentz to discuss structured content as a strategic approach in technical communication
- I don’t consider structured content to be either a tool or a technology (I’m sure someone disagrees with me on that point)
- The content experiences that technical communicators deliver can make or break the customer relationship, and those experiences are achieved through technology and authored and developed using tools — there is a critical partnership between experience and technology (including tools) that good communicators understand, design and build strategies around, and leverage to their customers’ best advantage
As a content professional–even one focused on strategy and design–I must understand what is possible with available technologies, at a minimum, to design the best content experience for my customers and users. And then I want to push the boundaries of what’s possible today, envision new experiences, and develop requirements for today’s tools and technologies to drive them to support tomorrow’s amazing content experiences. As a result, I need to keep up on what’s important today and what might be coming in the future.
And so do you! If you’re thinking structured content is old news, or that it’s not important for cool customer experiences, you will definitely want to attend my session. If you want a critical approach for creating outstanding content experiences–including machine-based experiences involving bots, AI, cognitive computing, and deep learning–attend the whole conference to learn the latest and greatest about structured content, DITA, and authoring tool information. It’s free! It’s fun–just look at the speaker lineup, which promises to make the conference very entertaining!
I look forward to your interaction and participation next week!